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1 build
(a) (dwelling) bâtir, construire; (temple) bâtir, édifier; (bridge, machine, ship) construire; (nest) faire, bâtir;∎ houses are being built des maisons sont en construction;∎ we are planning to build a new garage nous avons l'intention de faire construire un nouveau garage;∎ we're building an extension on the house nous agrandissons la maison;∎ figurative to build castles in the air bâtir des châteaux en Espagne;∎ Marketing to build a brand créer une marque∎ to build one's hopes on sth fonder ses espoirs sur qch(a) (construct) bâtir;∎ developers are planning to build on the land les promoteurs envisagent de construire ou bâtir sur le terrain;∎ figurative to build on sand bâtir sur le sable;∎ figurative his success is built on hard work sa réussite repose sur un travail acharné(b) (increase) augmenter, monter;∎ excitement/tension is building l'excitation/la tension augmente ou monte3 nounAnatomy carrure f, charpente f;∎ of strong build solidement bâti ou charpenté;∎ of heavy build de forte corpulence ou taille;∎ of medium build de taille ou corpulence moyenne;∎ a man of slight build un homme fluet;∎ she's about the same build as I am elle est à peu près de ma taille;∎ he has the build of a rugby player il est bâti comme un joueur de rugby(incorporate) intégrer à➲ build onBuilding industry ajouter∎ we need to build on our achievements il faut consolider nos succès➲ build up(a) (develop → business, theory) établir, développer; (→ reputation) établir, bâtir; (→ confidence) donner, redonner; (→ strength) prendre;∎ you need to build up your strength, you need building up vous avez besoin de prendre des forces;∎ he really helped to build up my self-confidence il m'a vraiment aidé à me donner confiance en moi(b) Industry (increase → production) accroître, augmenter; (→ excitement) faire monter, accroître; (→ pressure) accumuler∎ the film wasn't as good as it had been built up to be le film n'était pas aussi bon qu'on le prétendait(a) (business) se développer∎ traffic is building up il commence à y avoir beaucoup de circulation➲ build upon = build on vt insep -
2 build
to build a brand créer une marqueIt follows the much vaunted launch that month of The Independent's first brand building campaign for nearly two years, using cinema and posters. The agency change is the latest in a series of measures by the paper's new management to build a stronger brand and halt the circulation slide.
to build sth into a product incorporer qch dans un produit;∎ the alarm will be built into the system le système sera doté d'une alarme incorporée(a) (develop) (business) développer, établir; (reputation) bâtir, établir; (production) accroître, augmenter(b) (advertise) faire de la publicité pour -
3 own
own [əʊn]propre;∎ I have my own bedroom j'ai ma propre chambre;∎ I have my very own bedroom j'ai une chambre pour moi tout seul;∎ a flat with its own entrance un appartement avec une porte d'entrée indépendante;∎ these are my own skis ces skis sont à moi ou m'appartiennent;∎ I'll do it (in) my own way je le ferai à ma façon;∎ it's all my own work c'est moi qui ai tout fait;∎ she makes all her own clothes elle fait elle-même tous ses vêtements;∎ how to build your own sauna (title of book, article) comment construire votre propre sauna;∎ it's your own fault! tu n'as à t'en prendre qu'à toi-même!;∎ you'll have to make up your own mind c'est à toi et à toi seul de décider, personne ne pourra prendre cette décision à ta place;∎ I saw it with my own eyes je l'ai vu de mes propres yeux;∎ your own mother wouldn't recognize you! ta propre mère ne te reconnaîtrait pas!;∎ to be one's own man/woman vivre à sa façon ou à son idée2 pronoun∎ is that car your own? est-ce que cette voiture est à vous?;∎ I don't need a pen, I've brought my own je n'ai pas besoin de stylo, j'ai apporté le mien;∎ if you want a car, you'll have to buy your own si tu veux une voiture, tu n'as qu'à t'en acheter une;∎ her opinions are identical to my own nous partageons exactement les mêmes opinions;∎ a house/a room/a garden of one's (very) own une maison/une pièce/un jardin (bien) à soi;∎ their son has a car of his own leur fils a sa propre voiture;∎ a child of his own un enfant à lui;∎ I shan't be going for reasons of my own je n'irai pas pour des raisons personnelles;∎ his ideas are his own ses idées lui sont propres;∎ the town has a character of its own or all (of) its own la ville possède un charme qui lui est propre ou un charme bien à elle;∎ my time is not my own je ne suis pas maître de mon temps;∎ I haven't a single thing I can call my own je n'ai rien à moi;∎ you're on your own now! à toi de jouer maintenant!;∎ to come into one's own (show one's capabilities) montrer de quoi on est capable; (inherit) toucher son héritage;∎ on bad roads the four-wheel-drive model really comes into its own sur les mauvaises routes, le modèle à quatre roues motrices montre vraiment ses capacités;∎ to get one's own back (on sb) se venger (de qn);∎ I'll get my own back on him for that je lui revaudrai ça;∎ to look after one's own s'occuper des siens;∎ to make sth one's own s'approprier qch;∎ she has made the role her own elle en a fait son rôle∎ I've lost everything I own j'ai perdu tout ce que je possède;∎ they own 51 per cent of the shares ils détiennent 51 pourcent des actions;∎ does she own the house? est-elle propriétaire de la maison?;∎ who owns this car? à qui appartient cette voiture?;∎ the land owned by the Crown les terres qui appartiennent à la Couronne;∎ familiar they walked in as if they owned the place ils sont entrés comme (s'ils étaient) chez eux;∎ you don't own me! je ne t'appartiens pas!∎ she owned that I was right elle a reconnu que j'avais raison(tout) seul;∎ are you here on your own? êtes-vous seul ici?;∎ he left me on my own all evening il m'a laissé seul toute la soirée;∎ I'm trying to get him on his own j'essaie de le voir seul à seul;∎ I did it (all) on my own je l'ai fait tout seul;∎ she's setting up in business on her own elle monte une affaire toute seule;∎ you're on your own! c'est à toi de te débrouiller!►► Marketing own brand marque f de distributeur;∎ to score an own goal marquer contre son camp, Swiss marquer un autogoal; figurative agir contre ses propres intérêtsliterary avouer;∎ she owned to a secret passion for Damian elle avoua une passion cachée pour Damian;∎ nobody owned to having taken it personne n'a avoué l'avoir pris;∎ he owns to being forty il admet qu'il a quarante ansavouer, faire des aveux;∎ if the culprit doesn't own up… si le coupable n'avoue pas ou ne passe pas aux aveux…;∎ to own up to sth avouer qch;∎ he owned up to his mistake il a reconnu son erreur;∎ to own up to having done sth avouer avoir fait qch
См. также в других словарях:
brand share — ➔ Share * * * brand share UK US noun [U] ► MARKETING, COMMERCE the quantity of a brand that consumers buy compared to other brands of the same product: build/increase brand share »Good packaging design can be effective in building brand share … Financial and business terms
Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand … Wikipedia
brand recognition — UK US noun [U] ► MARKETING, COMMERCE the ability of consumers to recognize a brand and compare it to other brands: »Brand recognition becomes more important as the price difference between a top brand and another brand narrows.… … Financial and business terms
brand loyalty — ➔ loyalty * * * brand loyalty UK US noun [U] ► MARKETING, COMMERCE the habit of always choosing to buy a particular product or brand: build/create/develop brand loyalty »The company should focus on delivering the best product at the cheapest… … Financial and business terms
Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… … Wikipedia
Brand (play) — Brand is a play by the Norwegian playwright Henrik Ibsen. It is a verse tragedy, written in 1865 and first performed in Stockholm on 24 March 1867. Brand was an intellectual play that caused many people to think outside the box .Brand is a priest … Wikipedia
build — [bɪld] verb built PTandPP [bɪlt] [transitive] 1. MANUFACTURING to make or put together large things such as buildings, cars, ships, roads etc: • New offices are being built on the site. • No new ships are being built at the yard now … Financial and business terms
brand association — ˈbrand associˌation noun [uncountable] the way in which people think of a particular brand of product when they think of a particular activity because they are closely connected with each other: • Nike has started to build the same brand… … Financial and business terms
brand awareness — ➔ awareness * * * brand awareness UK US (also brand awareness) noun [U] ► MARKETING, COMMERCE the degree to which people are familiar with or prefer a particular brand: »The objective is to develop positive attitudes and build brand awareness… … Financial and business terms
brand — name A tradename used to identify a specific product, manufacturer, or distributor. The sale of most branded products began in the UK at the turn of the century; some, such as Bovril (Trademark) and Horlicks (Trademark), were mid Victorian when… … Big dictionary of business and management
brand personality — UK US noun [C or U] ► MARKETING, COMMERCE a set of characteristics that consumers connect with a particular brand: create/build/develop a brand personality »A way of creating a brand personality is to match it closely to the personality of the… … Financial and business terms
